ABSTRACT
Access to sociodigital experiences is constantly expanding, driven by the development of immersive technologies that capture the public's interest. These technological advances present a hypnotic nature, sparking curiosity, creating new experiences, and providing opportunities for expanding access and inclusion. This article aims to highlight the characteristics and requirements necessary for the development of creativity in new virtual environments, with a focus on the metaverse, a three-dimensional and interactive virtual space that offers users the sensation of existence within this environment. The study centers on the following question: what are the essential characteristics for an immersive environment to promote the development of creativity in its users? Understanding how technologies influence creativity is crucial to driving innovation, the progress of contemporary sciences, and education. This research analyzed various approaches and strategies for the use of the metaverse and immersive virtual environments to promote user creativity. Through an integrative literature review, practical characteristics that contribute to creativity in previous studies were identified. The results highlight the presence of common characteristics, organized into a model of articulation of the sociodigital analysis categories for creativity with potential for application.
